Betsoft Gaming has entered the Romanian iGaming market by signing a partnership deal with 888casino. The new deal, an offshoot of the one the companies signed in 2021, will see 888casino carrying Betsoft’s online slot games on its platform.
Per the agreement, 888casino will integrate Betsoft’s titles on its platform while taking it live to all players in Romania, just as it had done in Italy, Spain and Sweden. The deal will strengthen Betsoft’s brand presence in the continent while making the operator a partner of choice for other developers and giving players an even wider variety of online slots to choose from.
888casino will be hosting the developer’s premium top-performing slot content including releases like Primal Hunt, Staked, Take the Bank, and Book of Darkness. As an added benefit, players new to 888casino will enjoy a huge welcome bonus in addition to the 888 Club Player Points awarded to loyal patrons of the online casino that can be cashed for prizes.
The partnership with 888casino in Romania is a strategic one for Betsoft. On one hand, there is Romania’s population, strong casino industry and extremely fast internet speed; and on the other, 888 is a global giant in the online casino industry and a strong contender in Romania.
According to Anastasia Bauer, Head of Account Management at Betsoft Gaming: “We have been delighted with the smooth integration of our award-winning games across the 888 sites. Romania is an exciting growth market for us and one where we are already well-known, so we are looking forward to a very successful launch with 888.”
888casino, a subsidiary of the United States-based 888 Holdings, has carved a niche in the Romanian iGaming market since it got licensed by the National Gambling Office of Romania in 2016. It appeals to Romanians by offering them the unique proposition of payment using their local currency.
Talya Benyamini, VP of B2C Casino at 888, said: “We are delighted to be hosting Betsoft’s dynamic and high-quality content titles for our Romanian players. Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future.”